What you receive
A written audit, not a dashboard.
Every report is produced by hand and reads like advice, because it is advice.
The scores
Overall Profile Effectiveness Score
One number out of 100, supported by five weighted category scores so you can see precisely where the strength and the drag sit.
- First impression & positioning25 pts
- Discoverability15 pts
- Credibility & evidence25 pts
- Authority & activity15 pts
- Conversion & reputation readiness20 pts
The bands
- 90–100Reputation-ready
- 75–89Highly effective
- 60–74Strong foundation
- 40–59Credible but unclear
- 0–39Foundations missing
The written work
Findings you can act on this week
- Personal assessment
- A candid written summary of how your profile currently reads to the people you named at intake.
- What is already working
- The elements earning you credibility, so you protect them rather than rewrite them.
- What is weakening the profile
- The specific points of friction, each explained in terms of the cost it carries.
- Five prioritised recommendations
- Ordered by impact, each with an explanation and, where useful, worked example wording.
- A suggested headline
- Drafted for you, in your language, for your audience — ready to use or adapt.
- Optional About direction
- Where the About section should go, and what it should lead with.
- A private report
- Accessible through a private, unguessable link and formatted to print cleanly to A4 or save as a PDF.
Request my profile auditFounding client audit — £95